Since 1949, the Shore Club has held a particular place on Collins Avenue. Albert Anis designed it as an Art Deco hotel on three oceanfront acres, and for more than seven decades it has been one of the addresses that defines South Beach. The property is now being reimagined as The Shore Club Resort & Residences, Auberge Resorts Collection, and our shop has begun work on its millwork package.
The redevelopment pairs the restoration of the historic hotel with a new 200-foot residential tower by Robert A.M. Stern Architects, the firm’s first oceanfront project, with Kobi Karp Architecture & Interior Design and Bryan O’Sullivan Studio rounding out the design team.
For us, Shore Club is also a continuation. We’ve worked with Witkoff across multiple projects, and our relationship with Coastal Construction runs just as deep. Together with Coastal we delivered Casamar, which earned an AWI Design Solutions award, and we’re currently in production on Rivage Bal Harbour. Repeat work is the clearest measure of trust in this industry. A developer and a builder don’t bring the same fabricator back to a project of this significance unless the last ones went the way they were supposed to.
Witkoff has a long track record of taking properties with real history and giving them a second life without losing what made them matter. That approach shapes everything downstream, including the millwork. The expectation is that new work should read as if it has always belonged to the building.
Coastal brings the other half of the equation. On a site this complex, with a historic structure, a new tower, and a full resort program running in parallel, coordination is everything. After Casamar and Rivage, we know how their team runs a job and they know how we run our shop. That familiarity saves time where it counts and removes the guesswork that slows most projects down.
Working on a building with this history carries a specific responsibility. The Shore Club has meant something to Miami Beach for a long time, and the new version should feel like it belongs to that lineage. Our job is to make sure the craft at hand level matches the ambition of the architecture.
We’ll be documenting the process from our Miami shop as fabrication moves forward.
